We often get asked, "why has the Hub targeted a fivefold increase in investment, why not 10-fold or 15-fold?". The data for nature investment is relatively sparse (one of several data gaps the Hub hopes to help address), but recent global studies suggest the overall investment gap for nature to meet Sustainable Development Goals and UN nature targets is about $750 billion US per year until 2030. Meeting Canada’s targets is estimated to require a further $15-20 billion annually, which is five times the current estimated spending from mostly public and philanthropic sources. Quintupling the current investment would put Canada in a better position to halt and reverse biodiversity loss, while meaningfully contributing to reconciliation, climate resilience, and community well-being.